Overview
ScholarshipsScholarships. And other great ideas.
The Mission
Providing students, professionals and the public with a broader awareness of the economic and social value of advertising, and respect for high industry standards fulfills a AAF Duluth/Superior and an American Advertising Federation objective to advance and improve advertising education and, consequently, positively affect the future of our industry.
The Purpose
The AAF Duluth/Superior Scholarship Program was established by AAF Duluth/Superior in 1991 to assist talented post-secondary students in their studies of advertising and related fields. The scholarship wishes to award students who, in addition to showing creativity and promise, have demonstrated leadership qualities through employment, participation in school and community activities, volunteer work and/or projects.
Guidelines
The scholarship will be awarded to full-time post-secondary students pursuing a degree in advertising or related fields.
Applicants will be evaluated in these areas:
1) Participation. The applicant will present his or her employment experience, school and community activities, volunteer work, and/or projects. The work need not necessarily relate to advertising.
2) Creativity and Promise. The applicant will write a creative strategy and design two pieces of work for the chosen non-profit agency. The applicant can choose to submit a public service radio announcement, a public service TV storyboard, a billboard, a poster, a web page concept, or a logo design. See the “Assignment” section.
Finalists
The finalists will be chosen by a panel of Advertising Federation judges. The first-place winner will receive a $1200 scholarship; the second-place winner will receive a $400 scholarship; and four honorable mention winners will each receive a $100 scholarship. Design teams of two people are also eligible. The team will split the award for the category.
Timeline
More information to come.