Overview
ScholarshipsScholarships. And other great ideas.
The Assignment
The assignment is to write a creative strategy and design two public service pieces for a selected northeast Minnesota area non-profit agency or project. (See Project)
Strategy
Describe the philosophy behind your campaign in one to three paragraphs. The creative strategy section must be included or the application will be disqualified. The creative strategy and samples must be original work.Creative Samples
The concept is as important as the execution. Please do not mount work on oversized paper.
Submit at least two of the following six options:
A. 30-second radio announcement. Provide a radio script on 8-1/2” x 11” paper.
B. 30-second TV announcement. Provide TV storyboard on 8-1/2” x 11” paper.
C. A billboard (representative size 4.5”h x 10”w). Provide a concept using graphics, headlines and copy.
D. 8-1/2” x 11” poster. Provide a concept using graphics, headlines and copy.
E. A web page concept. Design a home page and indicate the areas for future links. Provide concept on 8-1/2” x 11” paper.